Write with style! Person-to-person copywriting
Don’t you love corporate-speak? Just about everyone hates it, so you’re amongst friends here. Yet so many businesses lapse into an extraordinarily self-important, stiff and overblown style when they...
View ArticleTop Posts on Monday 11 February 2013
This week, I’ve seen a resurgence of the Writing Tools series’ popularity, but Friday’s post about person-to-person copywriting has gone down so well with reposts, retweets and favouriting that it’s...
View ArticleProfessional web content. How do you produce it?
Do you ever get a bit annoyed at blog posts that have grammatical and other errors? I know I do. And so do the blog’s readers, I’m sure. Bad, roughly finished, writing is something that can only reduce...
View ArticleHow are you doing? Google Analytics for Beginners – 1
Arghhhh! That’s quite often the response when people start looking at the data in their Google Analytics account. If you’ve set up your Google Analytics like I showed you in a previous post, you may...
View ArticleTop Posts on Monday 18 February 2013
This Monday’s Top Posts on Writing For SEO: Key phrases: Why they’re so important for your content How are you doing? Google Analytics for Beginners – 1 Professional web content. How do you produce it?...
View ArticleGlossary update
Writing For SEO‘s glossary has been updated with additional definitions. Please tell me what’s missing. Thanks to Steve Wilson for allowing me to use his image.
View ArticleExact Match Domains. The current state of play
I’ve been putting off this post for a while because I suspect there may be some disagreement and quoting of blog posts and even of Google. But nonetheless here’s my view of Exact Match Domains (EMDs)...
View ArticleTop Posts on Monday 25 February 2013
My post on Exact Match domains was received well and has been shared around social media by people I know and many I don’t. Thanks to all of you! Otherwise, we have the often popular posts about core...
View ArticleDoes a content strategy deliver online success?
How do you get to somewhere you haven’t been before? You’d probably use a map, wouldn’t you? Just setting off and hoping for the best would probably not be the best way to get to your destination. What...
View ArticleTop Posts on Monday 4 March 2013
Writing this post just shortly after I Tweeted a link to my latest one, we can see the effect of social media of site traffic. The new post is top of the current popular posts. Does a content strategy...
View ArticleHow to write blogs that engage – five great tips
Great writing comes with practice and an awareness of lots of small tips. Here are five that will help make your online content more compelling. 1. See your reader as a friend You may want to sell them...
View ArticleHow to choose keywords that people really search on
I’ve just been looking at a website that ranks very well for ten of its owners’ preferred key phrases – only one of the ten isn’t on the first page of Google, and two are at the top, position 1. The...
View ArticleTop Posts on Monday 11 March 2013
This week’s top posts. How to write blogs that engage – five great tips Exact Match Domains. The current state of play Writing Tools Part 4: Scrivener Top Posts on Monday 4 March 2013 Where can you get...
View ArticleWrite a sales page in ten easy steps
Selling. It’s something many of us feel uncomfortable doing. Particularly if we’re the traditional introverted writer, happy to sit in a room all day tapping at our keyboards. Sooner or later you’ll...
View ArticleTaking stock. My Agile SEO approach
How often do you take stock? I like to have a proper look at what’s going on using Advanced Web Ranking, Google Webmaster Tools and, most importantly, Google Analytics every month. What do I mean by...
View ArticleTop Posts on Monday 18 March 2013
Your essential reading this week, judged by those who read Writing For SEO: Taking stock. My Agile SEO approach Exact Match Domains. The current state of play Write a sales page in ten easy steps...
View ArticleDo you keep up with the latest marketing ideas?
I’m sometimes asked by clients why I’m not recommending doing something new they’ve read about on the Internet. It’s usually because we haven’t yet exhausted all the things I know have good odds to...
View ArticleNever. Ever. Forget your call to action
No matter how hard you try with your copy, how refined and pin-point targeted it is, there are a couple of things you must do to make it even better. That’s understand Calls to Action (some people...
View ArticleTop Posts on Wednesday 27 March 2013
I’ve been highlighting the top posts on Writing For SEO each Monday, but with a series of Monday Bank Holidays looming here in the UK, I’ve decided to move these posts to Wednesday. These are the top...
View ArticleTop Posts on Monday 11 March 2013
This week’s top posts. How to write blogs that engage – five great tips Exact Match Domains. The current state of play Writing Tools Part 4: Scrivener Top Posts on Monday 4 March 2013 Where can you get...
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